Since joining Intel as a new college graduate several years ago, I have embraced opportunities that have enabled me to develop a deep understanding and passion for the development of hardware and software products and bringing them to market.
In my most recent role at Intel, I served as the Product Line Manager for Agilex 9 Development Kits. As Product Line Manager, I drove the development and launch of Intel's new high-end FPGA development kits product line, successfully delivering Direct RF FPGA platforms to the US Government, Department of Defense, top aerospace and military customers.
Beyond my work at Intel, I am actively contributing to shaping a future where human intelligence, creativity, and entrepreneurship thrive.I've started by launching a series of in-person product development workshops, where we explore the latest techniques to ideate, collaborate, and bring bold ideas to life. My ultimate goal is to establish a venture fund that fuels a pipeline of high-potential local artists, technologists, educators and entrepreneurs who dare to reimagine everything. I am calling this The "Collective Human Intelligence Project" (CHIP). Learn more →
At Intel, I gained experience managing both software (OpenVINO Toolkit) and hardware (Agilex 9 FPGA Development Kits) product launches, building comprehensive skills to successfully bring new products to market.
Product Positioning, and Go-to-Market Execution
I developed comprehensive Go-to-Market strategies that encompass clear and effective product positioning and messaging, the creation of marketing and sales enablement materials, developer nurture and retention strategies, and collaboration with world-class engineers, designers, marketing, and sales teams.
Market Research and Analytics
I'm an experienced researcher who transforms product, market, and user experience insights into compelling Go-to-Market strategies that drive awareness, adoption, and customer preference.
Rolled out early prototypes to full production of Intel's new high-end Direct RF FPGA platforms – Stratix 10 AX, MCP1, MCP2 and MCP3 – to Military, Aerospace, and Government customers contributing $9.3M in revenue to Intel PSG business.
Definined product messaging and positioning, ensuring clear communication of the products value propoposition, how to acquire it, and neatly packaging the necessary getting-started documentation to help users quickly get up and running.
Conducted quarterly product research, resulting in significant improvements to the development kits' online purchasing journey, out of the box user experience, and pricing strategy adjustments, positively impacting sales and most importantly developer user-experience.
Spearheaded a complete overhaul of the development kits purchasing journey on intel.com, successfully managing stakeholders across Channel Sales, Intel IT, and Customer Experience teams. This effort transformed the purchase journey from a lengthy, multi-step process to a streamlined, one-click experience.
Streamlined cross-functional collaboration by conceptualizing and creating the Direct RF Playbook, an interactive go-to-market collateral that effectively communicates technical and strategic information in a user-friendly format, facilitating engagement among engineering, marketing, and sales teams.
Formed part of the early team that defined the scaling strategy, new product features, system requirements, user experience and go-to-market strategies for the Intel OpenVINO Toolkit.
Initiated the first market research study for OpenVINO, establishing a process for quarterly research, report delivery, KPI setting, and trend analysis of AI developers to inform and evolve the product strategy and roadmap.
Successfully managed quarterly product releases, developed marketing and sales collateral, oversaw the updates to the product website, and engaged with both internal and external stakeholders to ensure a successful product rollout.
Defined and executed developer nurture and retention strategies targeting academia and the developer community.
Partnered closely with legal teams to ensure product features and all marketing and sales materials met Intel standards, government regulations, and user-centric best practices, maintaining compliance and trust.
Enabled product and marketing teams in Intel’s Client Computing Business Unit with data-driven insights, helping to prioritize product features, refine messaging, and identify most influential touchpoints and OEM partners to drive product adoption.
Performed quantitative market research to evaluate Intel’s brand funnel health and ecosystem satisfaction across Intel IoT solutions, including SDKs, developer tools, technical support, and market-ready offerings, directly informing strategic initiatives for the IoT Business Unit.
Identified high-revenue Intel projects and initiated collaboration with platform architects across various Intel business units to ensure that solutions—FPGAs and acceleration boards—developed within Intel PSG, that aligned with monetary and strategic objectives, were integrated into large volume OEM reference designs.
Defined metrics and used data driven methods to prioritize the level of support per project, component allocation, and site engagement, optimizing resource deployment and enhancing project efficiency across key Intel sites.
Collaborated with the Customer Experience Group, Product Marketing, and Business Units to align on support and go-to-market strategies for the Intel reference designs I was able to get our FPGA, boards, and power components, designed in.
Presented strategic and monetary impact to Intel-PSG stakeholders, underscoring project value and fostering informed decision-making within the division (Intel PSG).
Developed landing page for the Hardware Accelerator Research Program (H.A.R.P.) in efforts to accelerate awareness and adoption of Intel® FPGA technology by researchers and universities across the globe.
Worked with over 200 researchers and universities getting them access to Intel® Xeon® with integrated FPGA development system clusters.
Platform Product Marketing Rotation
Extracted key insights from large data sets helping bring clarity to our mid-range product family opportunities and forecasting demand for our new solution, the Intel® Programmable Acceleration Card.
Ported over designs from Cyclone V SoC to the new Cyclone 10 LP and helped with the development and overseeing of the UX testing for multiple tutorials that are now available on the Intel Developer Zone →.
Technical Account Manager Rotation - Sales
Assigned a project by an Intel VP – which lead me to develop a tool that helps our Technical Account Managers and Field Application Engineers navigate and identify the right acceleration solutions for our customers. The tool was adopted by our Acceleration Product Mangers and presented to a global audience of Field Sales Managers, at the Intel® Acceleration Symposium (10/23/18).
Successfully developed a 50-page go-to-market blueprint for the highly anticipated console launch of KSP, specifying pricing, packaging, distribution methods, growth strategies, new features, and identifying key partnerships and influencers—all based on primary and secondary gamer data.
Kerbal Space Program is a P.C. game with over 1.5 million active players.
Founder/Project Lead
CityLoveProject
February 2016 - May 2016
Introduced the idea, business plan, and developed the web application. This work led to the first, San Jose City Love Festival.
Facilitated seamless communication between local non-profits, small businesses, city officials, and community members, and presented an innovative solution to eliminate communication gaps, fostering stronger collaboration and community engagement.
Executed a comprehensive go-to-market strategy that included designing and distributing newsletters, flyers, and banners, creating an Eventbrite page and event brochure, and engaging directly with community members and small businesses to ensure the project remained aligned with their needs.
Secured a $3,200 grant from CommUniverCity for marketing expenses and reached out to the head of San Jose Parks and Recreation to request permission to host the City Love Festical at the Roosevelt Community Center.
Successfully held the City Love Festival receiving over 600 attendants; the City Love Project has been implemented into city plans to reoccur Spring '17.
Following the City Love Festival, I was given the opportunity to present the City Love Project to city officials at City Hall.
Product Manager mCommerce Intern
Marketplay
November 2015 - May 2016
Collaborated directly with the CEO, CMO, and CTO—Co-founders of AlaMaula, now an eBay company—providing strategic insights for the development of their next major peer-to-peer mobile commerce application.
Worked on the IOS application, and Initiated market research to help identify opportunities in the mobile commerce space in the U.S. Market.
Built out competitive matrix analysis of the top competitors in the space.
Business development (Identified opportunities targeting millennials & boutiques).
Product management (Worked with developers, business team, design team, and target consumers, presented new features that were eventually implemented into the app).
Conducted focus groups to test the app, gathering feedback from four groups of 20 students each.
Developed a comprehensive go-to-market strategy, encompassing pre-launch, launch day, and post-launch growth tactics.
Wrote the content and assisted in designing the web application.
Will benefit from the influx of new LA based startups, talent pool growth, a renewed culture of innovation and revitalization of the city.
Exploring Opportunities to Collaborate with Intel
I will evangelize, educate, and drive adoption of Intel technology. I will also deliver valuable feedback on their products through comprehensive market research, both quantitative and qualitative, providing insights that will help them enhance future product iterations.
Local City Residents
Will gain access to in-person training, tools, technology, community, and funding, and strategic guidance on to best position themselves ultimately enabling them with the opportunity to participate in shaping the human experience in a time of abundant intelligence and labor.
The First Project of The Fund
The Collective Human Intelligence Project
Partner | Exploring Partnership Opportunities with Intel Corporation
Mentors | Coming Soon
September 2024 - Present
Objective:
Leverage a face-to-face approach to host product development workshops, drive awareness and adoption of AI tools, and provide high-level education on the enabling software and hardware technologies that make it all possible.
My expectation:
Along the way, we will explore cutting-edge ways to leverage today’s technology to accelerate product development, unleash creativity, and turn bold ideas into reality. These hands-on sessions will go beyond theory, providing a live, interactive experience where artists, technologists, educators and entrepreneurs come together to collaborate, innovate, and build game-changing solutions that drive positive impact in our communities.
What I am doing:
I am pitching this project internally at Intel with a request to secure a few AI PCs to host small, hands-on workshops. Simultaneously, I am building connections with local small businesses, government entities, and interested partners or investors in the Los Angeles area to create a collaborative ecosystem around this initiative.
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